You know the saying, “It’s not what you know, it’s who you know”? That couldn’t be more true when it comes to SEO and online visibility.
If you’re running an SEO agency, blog, or website, then you know the importance of getting your content seen by as many people as possible. But what’s the best way to go about doing that? You could spend hours manually promoting your content across social media and other websites. Or you could take the easier route and focus on blogger outreach.
Blogger outreach is a process where you identify influential bloggers in your industry and reach out to them in the hopes that they’ll share your content with their audience in the form of guest posts. It’s a simple and effective way to get your content in front of more eyeballs without spending a ton of time or money. In this post, we’ll show you how to do blogger outreach like a pro.
Bad news: Blogger outreach is time-consuming and requires meticulous research and delicate communication.
Good news: The payout can be significant, yielding both quality traffic for your site and valuable backlinks.
Here’s a comprehensive guide to conducting successful blogger outreach so you can reap the rewards for your business.
How to Prepare For an Outreach Campaign
Google’s approach to ranking content is based on the idea that providing valuable and relevant information to users will help them find what they’re looking for. This means ranking websites higher when their content helps answer questions or provides alternatives to sites with less-than-desirable quality standards.
In other words, you need to create content that’s better than what’s already out there to rank for a keyword.
You can get an edge by focusing your efforts on creating high-quality backlinks through guest posts. But before you start an outreach campaign, make sure your content deserves a high ranking because there are many factors involved in how Google ranks pages.
Google’s key ranking factors include:
- The quality of your content
- The number of high-quality backlinks points it to your site
- How long users stay on your site after landing on it from a search engine results page (SERP)
- Your internal linking strsite’s
- Your site’s speed
- On-page optimization (meta description, title tag, and schema)
- The local (for businesses on Google). This is based on relevance, prominence, and proximity.
The next step involves comparing your content to existing content that appears top on the SERPs. Does yours compare equally or better than those currently ranked above it in terms of quality, word count, and page design? If yes, proceed with your blogger outreach campaign.
How to Assess How Many Backlinks You Need
How many backlinks do you need to rank for a keyword?
You might think you know how many backlinks are enough for your site, but the truth is that there’s no one size fits all solution. The number will vary depending on factors like industry and niche.
Keyword research tools like Ahrefs can help you assess how many backlinks you need to outrank the top websites. Simply enter a keyword into the Site Explorer and check their “Top Pages” report. This will show you the number of referring domains each page has.
So if we look at the top pages for a keyword and we can see that the average number of referring domains is around 40, it means that, on average, it would take about 40 backlinks to rank in the top ten results for this keyword. However, as I mentioned before, many factors come into play, so this is just a rough estimate.
Having looked at how to prepare for a blogger outreach campaign and determine the number of backlinks you’ll need, it’s time to look at how to actually land these posts.
How to Find the Perfect Site to Guest Post On
While guest posting can be a great way to get your name and your work out there, it’s important to make sure that you’re guest posting on the right sites. After all, there’s no point in writing a great guest post only to have it appear on a site that nobody reads. So how can you make sure that you’re choosing the right sites for your guest post campaign? Here are a few tips:
The Site Traffic
Before you write a guest post, it’s important to check the traffic of the site you’re writing for. After all, there’s no point in writing an amazing article if no one is going to read it.
Fortunately, there are a few easy ways to check a site’s traffic. One is to look at the number of comments on recent articles. If a site has a lot of comments, that’s a good sign that people are reading and engaging with the content.
Another way to check traffic is to see how many social media shares each article gets. If a lot of people are sharing an article, that means they’re finding it valuable and worth reading.
The last and most accurate method is by using a site explorer like Ahrefs to get accurate traffic data.
When you’re looking for a site to post your guest posts, it’s crucial to choose a site that will give your work the exposure it deserves. For example, there’s no point in posting on a knitting website if you’re a financial advisor. You want to make sure you’re reaching your target audience with your post, and the best way to do that is to choose a site that covers similar topics. So take a look around and see what kind of content the site has before you submit your post – it’ll save you a lot of time and effort in the long run.
Site’s Editorial Standards
As a guest poster, you always want to be mindful of the sites you’re posting on. After all, you are representing your own work and should make sure that it is being featured somewhere that is high-quality and relevant.
A great way to gauge whether or not a site is up to your standards is by checking the content that is already on there. If it is well-written and on point, then chances are that your guest post will be in good hands.
However, if the site seems to lack focus or the content is all over the place, it might be best to steer clear. In short, when looking for the perfect place to post your next masterpiece, be sure to take a look at the current site content. If it’s up to your standards, then go ahead and hit publish!
If you’re looking for a place to post a guest post, you’ll want to make sure that the site has a good Domain Rating. After all, you don’t want your hard work to be for nothing, and a low Domain Rating means that your post is likely to get buried in the depths of the internet.
The Domain Rating is a measure of a website’s authority, and it’s based on things like link popularity and trustworthiness. In other words, it’s a good way to gauge how likely your post is to get noticed by potential readers. So when you’re choosing a site for your next guest post, be sure to check the Domain Rating – it could make all the difference in whether or not your post gets seen.
It’s Time to Pitch…
Once you’ve found a site with good traffic, the next step is to reach out and pitch them your article idea.
The best way to do this is by emailing the site owner or editor directly. You can usually find their contact information on the website itself, or you can use a tool like Hunter.io to find it for you.
When reaching out, be sure to personalize your message and explain why you think your article would be a good fit for their audience. If you have any specific ideas for how you could improve upon one of their existing articles, be sure to mention that as well.
If everything goes well, they’ll agree to publish your article, and you’ll have generated a high-quality backlink to your website.
But what if they say no?
Don’t worry; it’s not the end of the world. Just move on to the next site on your list and try again. With enough persistence, you’re bound to land a few backlinks from high-authority websites. And those links will go a long way in helping you improve your search engine ranking.
So there you have it: a simple guide to landing high-quality backlinks through blogger outreach. Just remember to be polite, persistent, and offer something of value to the sites you contact, and you’ll be well on your way to improving your SEO.